AVEDA

Pioneer of holistic beauty, Horst Rechelbacher started AVEDA in 1978. Founded on the Indian healing traditions of Ayurveda, his legacy extends far beyond the label. Environmentally friendly production and anti-animal testing methods are at the label's core. Experience invigorating, healing aromas with every product. SUSTAINABLE STEPS — AVEDA is 100% vegan. The cruelty-free label donates to eco-conservation and incorporate bioplastic and post-consumer recycled PET in their packaging.