On

Swiss-born athletic brand On propels individuals into the transformative realm of flow state, where movement sparks inspiration. Guided by the Athlete Spirit, they unite elite performers and enthusiasts worldwide, crafting high-performance products with a minimal footprint. Founded by Olivier Bernhard, a Swiss Ironman champion, along with David Allemann and Caspar Coppetti, On seamlessly blends cutting-edge design with a passion for progress.