Sustainable streetwear brand PANGAIA is here to offer a healing hand to one of the world’s most diverse environments. The Coral Collection features a kaleidoscope of hues inspired by the ocean’s reefs, including Starfish Yellow, Red Sea, Seagrass Green, Purple Coral, Marine Green and Sea Blue. Hoodies, sweats, dresses, and tees make up the collection arriving in the minimalist silhouettes synonymous with the brand. These eco-minded must-haves raise awareness for one of the most endangered environments globally. With the help of Ounass and in collaboration with AZRAQ, each purchase will help to conserve coral reefs around the region.
Water is the key to life. Covering approximately 71% of the earth’s surface, much of it remains undiscovered and unseen by humans. Coral reefs, which thrive in ocean waters, are known as the ‘Rainforests of the Sea’. Biologically diverse, they home and support over 25% of all marine species on the planet, yet only occupy 0.1% of oceans.
It is integral that coral reefs are protected. They are a habitat for millions of marine animals and organisms. They protect coastlines from storms and erosions and are also a food source for millions of people across the globe. It is estimated that over 275 million people depend directly on reefs for their livelihoods and sustenance.
One of the most devastating occurrences impacting the health of reefs today is coral bleaching. Caused by rising sea temperatures, the warm water expels the algae that live on these once-coloured corals tissues. The result? The corals turn entirely white, leaving them vulnerable to disease and growth stunts. Reproduction can also be affected, impacting the coral and the wildlife and species that depend on them. Eventually, the once vibrant reef becomes a “graveyard”.
Here is where investing in a piece of PANGAIA’s Coral Collection helps. Collaborating with AZRAQ, a non-profit marine conservation organisation in the UAE, Ounass will support their cause. Part of the revenue from the collection will go to sponsoring AZRAQ’s activities, from building artificial reefs to planting mangroves and beach clean-ups to helping educate the community.
The team at Ounass wanted to take extra care when shooting this campaign. A group of local talent built the set with items found in the region’s waters. Over 10 meters of fishing net was sourced and used to decorate giant corals that had been crafted from recycled paper. In keeping with the sustainable theme, every detail was thought of. The make-up artists worked with only vegan make-up, and the catering on the day was vegan too. No plastic was used on set, with cutlery and plates made of bamboo, keeping with the sustainable theme of the day.