The sustainable fashion brand taking over the street style scene has finally made it to our sunny shores. Creating an exclusive capsule collection just for Ounass with shades inspired by the sands of the Arabian Desert, the brand is now making moves in the Middle East.
SHOP PANGAIA
PANGAIA — meaning an all-inclusive Mother Earth — stands by their namesake, as the eco-friendly brand proves to be a real changemaker in today’s fashion industry. Not only creating the best loungewear our style set have seen, but its thorough research into finding the most innovative eco-friendly fabrics whilst protecting the ecosystem has made it one of the first Earth-positive labels of our time. From using environmentally friendly dyes like the Sakura Blossom created by a recycled water system, to using grape leather and even seaweed fibres, PANGAIA’s use of material science promises a better future for us all.
As part of Ounass’ Sustainable Steps initiative and our steer towards a greener future, we partnered up with PANGAIA to create a desert capsule collection tailored for the region with shades inspired by the three parts of the Arabian Desert. Modelled by eco-enthusiast and co-founder of Ego & East, Reem Kanj, and men’s fashion creator LA, the brand creates sustainable everyday essentials that we just can’t get enough of.
From naturally made fabrics to botanical dyes, the exclusive capsule collection encompasses everything from hoodies to tees and sweats in six different shades. PANGAIA’s core Black, Off-White and Sand, alongside three of our very own Ounass shades inspired by the Arabian Peninsula: strongly saturated beige, butter-soft cream and majestic gold, all aptly named Al Dahna, Rub’ Al Khali and Al Nufud.
Signing off each piece with their signature text, adapted specifically for our deserts, the capsule collection reads:
PANGAIA is cause-driven, whether it’s environmental groups or human-empowering organisations like the UN, the brand is a true innovator — not only educating us on our very own ecosystem, but also creating a better future for us and the environment.
