Made for every shape, size and skin tone, the exclusive launch of SKIMS in the Middle East is proudly on Ounass. Find your new must-have essentials for the holiday season as we talk sculpting shapewear and carefree confidence with Kim Kardashian West.

Bringing SKIMS to the Middle East for the very first time, Kim Kardashian West celebrates confidence, comfort and the female form with her line of solution shapewear and lingerie essentials encompassing all sizes and skin tone shades.

Created from her demand for affective body-firming solution wear to fashion effectively under red-carpet dresses, Kim enlightens us on how it all started. “I’ve always played with shapewear throughout my whole career and viewed is as a solution category. Before SKIMS, I used to cut up shapewear, dye it, and even use shipping tape in order to create a perfect look,” she explains of her constant need for looking photo-ready. “It was all this experimenting that made me notice a gap in the market that I knew I had the experience to fill. From there, SKIMS was born.”

Resulting in a shapewear and lingerie line designed impeccably to suit all types of bodies to enhance, tone and lift the female form, SKIMS succeeds in reimagining shapewear, proudly known for its variety in skin tones and sizes. “SKIMS is for everybody and everyone” Kim explains, priding the brand on the ethos. “No matter their shape, size or colour…I wanted every person to have access to great shapewear, underwear and loungewear and I want women to feel comfortable and confident in whatever they are wearing. It is so rewarding seeing all the positive feedback and customers wearing it,” she explains with pride.

Now Middle Eastern customers can get their hands on the A-listers favourites. From aptly timed luxuriously soft loungewear, to all your solution wear needs and those all-important lingerie essentials, making women in the Gulf feel confident and pulled together all year round. “I first visited Dubai back in 2011 and it is still one of my favourite places.” Kim gushes about our sunny shores. “I am so excited for SKIMS to continue to expand and have a larger global presence and can’t wait for Ounass customers to discover and try the products.”

Just in time for the festive season, gift your loved ones to comfy pyjamas and luxe loungewear or treat yourself to the best solution-based shapewear for under your party dress this NYE. Standing out from the rest, Kim sheds light on the actual product. “We use the best fabrics and advanced construction to create our solution-based shapewear, underwear and loungewear. We made sure all our styles are super soft and comfortable, so you won’t want to take them off.”

Now much more than just a shapewear line, SKIMS branched out into essential underwear and bodysuits made from super-soft form-fitting fabrics. And most recently, sleepwear and luxury loungewear, that provide both comfort and style, offering the new era of consumers need for ease. Due to the current shift in lifestyle changes, Kim was able to fast track the brand's growth based on consumer demand. “Everyone loves soft and comfy clothing,” the entrepreneur explains, talking of her latest loungewear collection. “With SKIMS we wanted to make sure that we bring our customers comfort in a cool and modern way. First with our shapewear and now all our loungewear collections, we made sure that each silhouette is both stylish and soft so you can feel your best self in every style,” the mother of four describes. An ideal choice wherever you’re spending the festive season this year, revel in feeling refreshed and embrace the extra hours at home with top-to-toe matching sets and silky soft pyjama sets.

When asked what was next in store for SKIMS, Kim teased us with weekly collection drops, explaining that, “customers are looking for immediate shopping experiences, which is why it is so important for SKIMS to have our weekly collection drops. I love that our SKIMS launches bring something new and fresh on a consistent basis.” The brand known for its social media presence has most recently launched the iconic Cozy Collection for Kids, Cozy slippers and even a Boyfriend unisex line just in time for the gifting season. Stay tuned to Ounass to find out what’s next in store for the brand we just can’t get enough of.