Designer and entrepreneur Mariam AlYassi has carved out a unique space in the regional fashion landscape. Her work and style reflects a quiet confidence, where fluid silhouettes meet expressive details, an elegant blend that speaks volumes. In our exclusive series Summer State of Mind, we explore the season through her lens. Set against the serene summer backdrop of Cannes, we spotlight the entrepreneur and creative as she reflects on the rituals, mindset, and pieces that define her warm-weather escape. From her go-to summer labels that capture the spirit of summer, to the energy she is channeling, Mariam offers a glimpse into her world. Read on to discover her summer diary.

My state of mind when on vacation is…

Relaxed and open to new experiences.

What I love about this destination is…

The beautiful beaches and the vibrant local culture.

The hero piece in my vacation wardrobe is…

A flowy, colourful ALEMAIS maxi dress and a Missoni set.

My beauty essential is…

Sunscreen with high SPF. I love Charlotte Tilbury’s Invisible UV Flawless Poreless Primer.

When it comes to resort style, these brands always get it right…

Missoni, Pucci, LOEWE, and Jacquemus.

The piece that feels most “me” right now is…

A pair of Miu Miu sunglasses.

The energy I’m channeling this summer is…

Carefree and adventurous.