Founded by Gianni Versace in 1978, the brand is renowned for merging classical arts and mythology with modern pop culture under the creative direction of Dario Vitale and the leadership of Emmanuel Gintzburger. It features iconic elements like the Medusa head and Greca motif alongside unique prints and designs. The Versace name is identified with a lifestyle and attitude that celebrates the uniqueness and the power of a person who feels the ultimate freedom to be themselves.