Ounass shines a spotlight on the key collections of Fall/Winter ’23 alongside the region’s tastemakers, creatives and artists that dare to pave their own path, and encapsulate the power of individual style.

This week, we sit down with Emirati content creators Mohammed and Humaid, as they reflect on the importance of expressing yourself and the power of individuality.

Tell us about yourselves.

We are Mohammed and Humaid, content creators from the United Arab Emirates. We share our daily routines, travel adventures, fashion tips, things we enjoy doing, our favourite outfits, and much more. Since we were young, we both had a strong love for fashion and a clear dream to become who we are today. Once we started our fashion journey, it became like a never-ending story. We're constantly driven to do bigger and better things.

How did you first discover your passion for fashion and style, and what inspired you to share it with an audience?

We have loved fashion since we were young, however, after Covid is when we started sharing our passion with our audience. We began sharing our daily routines and outfit choices with our followers. It all started as a fun way to express our passion for fashion. Our videos caught people's attention and they liked our style and content, showering us with love and encouragement. The support was heartwarming, and motivated us to keep this exciting journey going strong.

Tell us about your selections from the Fall/Winter ’23 collections.

The looks we selected were not just stylish; they perfectly matched our unique fashion vibe. They were very trendy, comfortable, and had a masculine feel to them. We went for picks that were convenient for us both, in sync with our personal style, and comfortable for shooting. We made sure that our choices are totally unique. We're all about standing out and bringing that extra pop to the scene.

What makes you feel most authentic and truly reflect your personal identity when it comes to style?

When people see us, the first thing they notice is that we're wearing similar outfits. Even if they're not exactly the same, they often have the same colours or cuts. This choice reflects who we are and represents us as Twins Hadban. Our consistent matching for every shoot, look, and event – that's the essence of who we are. It's this consistency that lets people recognise us at a first glance.

How would you describe the overall mood or aesthetic of the Fall season this year?

We describe it as the Bold Twist Elegance. It’s a blend of elegance, but with a little edgy twist that catches your attention and makes you stand out.

What styling tips or tricks would you offer for those looking to embrace the Fall trends?

We've got some cool style tips, but here's a favourite: Try a leather jacket. It's always in style, and adds flair. Also, aim for statement pieces – you can never go wrong with them and they make the look extra special.

As twins, how would you describe the similarities and differences in your individual styles?

We love coordinating outfits, but our individual tastes are quite distinct. When you see us in bright colours, that's Mohammed's style. And if it's dark colours, that's Humaid's preference. Our styles might be different, but the overall image people see is always the same. Even with our varied preferences, we always aim for an outcome that we’re happy with and appears polished to the public. We want our outfits to reflect our unique personalities while still looking good together.

How do you use your platform to encourage your audience to experiment with their style and embrace their individuality?

We consistently share "get ready with me" content across our social media channels. Through our videos, we showcase diverse styles that can guide people in discovering their very own fashion identity. We show outfits for all sorts of occasions, using various tips and tricks. Our aim is to assist everyone in finding their fashion groove, even if it’s different from our own style.

Social media moves at an exceptionally fast rate. What are the do’s and don’ts content creators should take note of when producing content within the luxury fashion world?

If content creators are always following every trend, they will lose their identity. Content creators should stay true to themselves, and embrace trends that match their style and content. The content shared on social media must mirror the creator's genuine self. It should never stray from their true identity, as that could weaken the trust of their followers.

What emerging designers or regional brands on Ounass do you believe are making an impact in the fashion industry?

We think Palmes and Dime have a very interesting collection and we're excited to see how they will impact the industry. They're a unique brand, featuring many one-of-a-kind pieces that make them unlike any other.

What piece of style advice can you give?

The best piece of style advice we can give is to never wear something that doesn’t represent you just to hop on a trend. Trying to keep up with every trend might lead to losing your unique identity. Not every trend is a perfect fit for everyone.

As Emirati content creators, how do you see your roles shaping the narrative of Emirati representation and cultural influence within the global fashion industry?

There aren’t many Emirati content creators in the fashion industry, we are considered to be one of the first. We're inspiring men to express their style and become part of the fashion scene. Having a lot of supporters shows us the impact we're making. We're helping people embrace the fashion world, and find their own style.

Do you have any advice to give young models today?

Never do or wear anything that doesn't feel right to you. Your comfort is key. Wear what feels authentic to you, but don't hesitate to inject a twist or switch up your outfits every now and then.

What’s next for you?

To launch our own brand – we are really looking forward to it and we are going to work hard to make it known worldwide. Our aim is to build one of the best brands globally, not just in the Middle East.

What’s on your Ounass wishlist?

Ounass has so many awesome brands that offer amazing products. It's a bit tricky to choose, but we're really into fragrances, so we would love to have many of them. We'd also love to have some Tabi shoes from Maison Margiela.

What does Dreaming of Reality mean to you?

It means to believe in yourself and be confident that if you truly desire something, you'll make it happen. We had a vision of becoming who we are today, and it happened with our hard work and dedication.